Madison Reed

By starting with ingredients you can feel good about, Madison Reed, is transforming the way at-home hair color is experienced. 

Problem: The at-home hair color experience for can be intimidating and overwhelming. Users often feel unsure about the process, leading to reduced confidence and fear to even try the product. And for people who were trying the product for the first time were lacking confidence from just the written instructions.

Solution: Simplified experience design structuring the content to focus on videos as the primary instructional medium and adding a quick access in the main menu. This enabled people to easily watch the videos and be more engaged in the coloring process.

Team: Product Manager, Engineer, UX/UI Designer and Creative Director
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Role: UX/UI Design